(270) 904 5949
Bluegrass Learning Services
  • Home
  • About
    • WHO WE ARE >
      • Our Team
    • HOW WE TEACH
    • WHY WE TEACH
    • CAREERS
  • Services
    • For Schools
    • Tutoring >
      • Math and Reading Intervention
      • Dyslexia Tutoring
      • Course Specific Tutoring
    • ACT Test Preparation
  • Contact
  • Blog

An Easy Fundraiser for your PTO, PTA or Booster Club

12/8/2016

0 Comments

 
Picture
Navigating PTO and PTA fundraisers isn't easy. You must select the right product, round-up parent volunteers, distribute order forms, track purchases, collect the money and deliver orders. It can be such a hassle that many PTO’s are choosing to skip the fundraisers altogether and just ask for donations. 

Whether you prefer the traditional fundraiser or “no hassle” pledge drives, there is a passive fundraiser you should consider. It’s administered by Amazon (they call it the Amazon Smile Program) and they return part of purchases to the shopper's charity of choice.

​Here is how it works:

​​
  1. Instead of shopping at www.amazon.com, customers go to www.smile.amazon.com. It’s the same products from Amazon, sold at the same prices. The only difference is part of the purchase price is donated back to the shopper’s favorite charity, like your PTO, PTA or booster club.
  2. On the first visit, customers login with their Amazon account and select their charity.
  3. Shop just like normal. Your PTO/PTA receives 0.5% of the purchase price as a donation.

​The donations will only be counted if a customer starts by first visiting www.smile.amazon.com. You can see this, and your prefered charity, on any product page. That way you know your purchase will count to toward a donation. Each time you start your shopping visit at smile.amazon.com, it remembers the charity you previously selected. You will not have to re-enter it each time.
Picture
Amazon keeps track of everything and sends direct deposit donations to your organization every quarter. That’s free money every 3 months for your PTO/PTA! Depending on how many parents you get participating, and how much they shop on Amazon, it could be substantial. If you can get participation from 200 families who spend an average of $100 per year on Amazon, that’s an extra $1,000 for your school... with very little effort on your part.

How to register for, and get the most from, the program:

  1. Visit the Amazon Smile website to read more about the program requirements.
  2. Click the ‘register now’ button’ (or search here) to see if your PTO/PTA is already in their system.
  3. If your PTO/PTA is listed: Fill out the registration form. You will need to supply your PTO/PTA bank account information for the direct deposit. They will not mail paper checks.
  4. Promote, promote, promote! This is the key to getting a good result. I’ve included some tips at the end of this article that will help you get more parents participating.
  5. If you have any questions about the program or the registration process, visit this FAQ page.

​If your PTO/PTA isn’t listed in the Amazon system: 
it probably means your organization isn’t a registered non-profit. Amazon pulls their list from GuideStar, who rates all non-profit charitable organizations. It will require a little more work to set up a 501 3(c). PTO Today has a great article on how to make that happen.

If your PTO/PTA is listed but it has incorrect information:
You will need to update your profile in the GuideStar database. Make sure the name is easy for your parents to find when they search for their preferred charity. Parents may not be able to find you if they know the school as “LBJ Elementary” but the database calls you “Lyndon Baines Johnson Elementary PTO.”

So how do you get great participation? 
The key is to mention it frequently. Studies have shown people may not act on information until they have heard it at least six times. If you only send one letter home at the beginning of the year, participation won't be very good. A busy parent may see the letter and intend to sign up, then forget about it the next time they shop on Amazon. But they may sign up next month after reading about it in the school newsletter. Or the following month when they see it on Facebook. Maybe they won’t sign up until you remind them about it during the fall festival, or during the family fun night in December... or during the spring book fair. Keep talking about it and you will get better participation each time it's mentioned.

How to keep the message in front of your parents:
  1. Download this letter. Edit as you see fit (red text definitely needs to change) and ask the teachers if they will send it home with every child.
  2. Print out a stack of the letters and leave them in the front office for parents to pick up when they visit the school.
  3. Post a link to the smile page on your social media accounts at least 1-2 times per month.
  4. Take 30 seconds to talk about it at each meeting or school event. Never have a meeting or event where it isn't mentioned!
  5. Ask the Principal if you can place a reminder in each school newsletter throughout the year.
  6. Ask if you can get a link added on the school website.

I mentioned it earlier but it’s so important I’m going to say it again… make sure parents know how to find your organization! Many schools have similar names. While the Kennedy Elementary PTO on the other side of the country may need the funds, you would prefer donations from your parents come to your Kennedy Elementary. Each time you mention the program, make sure you tell parents exactly what to search for and select.

Picture
​Finally, if you get that first big payout from Amazon and are wondering how to spend it, take a look at our Family Five parent education and engagement program. It's a low cost way to help you support all families, even those who rarely attend your events at school.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Bluegrass Learning

    We are educators who believe out-of-school time is critical to student success.

    We write in-depth articles for parents, teachers and school administrators, therefore, we will break most 'blogging rules' by:

    1. Posting infrequently (it takes time to research and produce our content)

    2. Publishing long posts so you get the complete picture.

    Sign up below If you would like to receive an email when we post new content. Again, infrequent posts mean few emails...we promise!


      Yes! Please email me when you publish a new post.

      We respect your privacy, will never sell or rent your information, and will email you no more than 1-2 times per month.
    Submit

    Archives

    March 2020
    June 2019
    July 2018
    April 2018
    July 2017
    January 2017
    December 2016

    Categories

    All
    Education Funding
    Family Engagement
    For Parents
    For School Admins
    Fundraising
    Innovative Practices
    Kentucky
    Kindergarten Readiness
    Language Development
    Learning At Home
    Parent Involvement
    PTO
    Reading
    School Operations
    School Policy
    School To Home Communications
    School-to-home Communications

    RSS Feed

Our Services

Pre-K through 12th Grade Tutoring

ACT Test Preparation

​At-School ACT Prep and Consulting Services for Schools

About

Contact
About Us


Bluegrass Learning Services
1785 Campbell Ln. Ste 300
Bowling Green, KY 42104
(270) 904-5949

Picture
ACT is a registered trademark of ACT, INC. Bluegrass Learning Services is not affiliated with, or endorsed by, ACT, INC.                                                                                                 Team Member Email Login